How I built a simple AI model to convert more sales on Shopify
Have you ever thought about leveraging your existing e-commerce data to identify visitors with a high intention to purchase on your online store?
Doing so is relatively easy and will enable you to better prioritize your marketing efforts towards visitors likely to convert, producing superior return on marketing investment and put it simply: will grow your sales. In this post I highlight the steps I implemented to get 91% accuracy using basic site logs, google analytics data, python and sci kit learn models. This can be implemented in less than a day, just reach out to me directly if you prefer have someone do it for you.
How Tokenization & AI will change e-commerce
Currently tokenized digital assets are gaining adoption with more financial institutions using blockchain and tokenization internally to track and trade assets than ever before. In this post we discuss a vision for how tokenization will be used with AI & ML to revolutionize the commerce sector and why the time is now.
After peak hype in 2021 along with the scandals and very public downfalls of the likes of FTX we appear to be slowly coming out of the “trough of despair*” that comes after any over hyped trend falls out of favor like the dot com boom. It looks like blockchain technology really is here to stay with it’s undeniable value to solve specific problems.