Have you ever thought about leveraging your existing e-commerce data to identify visitors with a high intention to purchase on your online store?

Doing so is relatively easy and will enable you to better prioritize your marketing efforts towards visitors likely to convert, producing superior return on marketing investment and put it simply: will grow your sales. In this post I highlight the steps I implemented to get 91% accuracy using basic site logs, google analytics data, python and sci kit learn models. This can be implemented in less than a day, just reach out to me directly if you prefer have someone do it for you.